Index | Twenty of Time

Giving up privacy: trade-off or resignation?

Different conclusions from the same argument

One of the most common beliefs about privacy is that consumers don't care for it. They don't mind the data collection and aren't worried about what's done with it. To them, the trade-off of giving up privacy in exchange for personalised services is either a neutral or a good thing. But do they really think that? Research point in a radically different direction.
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